For instance, Apple has started making home appliances and HP has started to make televisions. The high level of brand awareness received by Samsung was part of a two-fold strategy designed by Samsung (as a motivator to sponsor the Olympic Games). Therefore, most of Samsung’s marketing strategies have been designed to appeal to the high-end market. professional specifically for you? The media has often portrayed Apple’s culture and business practices as uniquely unconventional and odd. In addition, the company could adopt an advertising strategy through its itune software where it could market different aspects of its software and hardware manufacturing features. 2- The Islamia University of Bahawalpur Pakistan. The member check technique works by submitting the research findings to the sources or sample sources. Apple television also intends to use motion sensor technology where the product will be able to follow the action in a room (through a video conferencing platform) and relay the same on the screen. Samsung Group has a huge product line i.e. Observers note that this gimmick introduced a new twist to the growing market wars between the two technological giants, especially after some market observers hold the belief that the android operating system is nothing more than a cheap replica of Apple’s ipad and iphone (Jason, 2011, p. 1). New product designs were complemented by the introduction of new product designers to increase the scope of Samsung’s product design to meet the standards of the highest level of product designs (Henny, 2003). Samsung uses prompting strategies by lowering the prices, making it more affordable for customers. The above research sources will provide the groundwork for a meta-analysis, which will combine the findings from the three sources of secondary data to form the framework for the research findings. As mentioned in earlier sections of this paper, this study will use secondary research sources as the main data collection tool. If you continue, For instance, they have been able to control their human resource strategy through the counter-intuitive strategy, which weans weak employees. Furthermore, considering this paper focuses on the use of secondary research information as the main form of data collection, the dependence on population sample will not be as important as it is for quantitative research. Please use Indian Currency Option (INR) when you are Making Payment within India. In fact, Chris (2008) estimates that many changes in the business environment amount to many business opportunities and increased threats. IvyPanda, 28 May 2019, ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. This feature allowed many people to shift from the conventional GSM payment mechanisms to paid VoIP services. Even if a business operates merely for taking care of the owner’s basic needs, there is always an existing strategy. Another strong point observed from the researches sampled is the fact that Apple maintains a high-market strategy that bears little or no importance to the low-end market. Nonetheless, for a long time, Samsung has been battling with Hewlett-Packard (HP) for the position of the best information technology (IT) manufacturing company in the world, and in 2009, Samsung won this coveted price (Jason, 2011, p. 13). However, based on the current business environment, there seems to be a change in consumer taste and preferences. Some of the most notable changes on Apple’s business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apple’s icash and boosting the company’s operations to meet the increased global demand for Apple’s products. Alternatively, they could go big and buy Mastercard ($50B market capitalization)” (Mallin, 2011, p. 4). Focus on design and functionality of products. Apple has remained a leader in its market segment and through its innovation; it has been able to produce superior and futuristic products. This decision was followed the repositioning of the company’s major brands such as flash memories, handsets and consumer electronics into the high-end market by increasing their prices to reflect the high price category of high-end goods. Experts note that the tablet market is quickly expanding, and as at 2011, the potential of the market is estimated to be about 50 million units (Deagon, 2011, p. 1). Samsung was among the first companies to produce the projection televisions (using digital light processing). In addition, unlike Apple, Samsung does not dictate the terms for its distribution channels. For example, VISA sought partnership with MSN because it had the strongest online presence as it tried to reach out to a young audience (Jason, 2011). Competition is a very important aspect of understanding the importance of business strategies because it defines the primary motivation why big companies have to formulate effective business strategies. This is one example of how Apple is able to be a pacesetter in the technological market. Pricing Samsung sales similar product at lower price than that of apple and Sony for eg: price of 32 inch LCD produce by Sony Cost INR: 36,000 whereas, Samsung … This change highlights the way the internet builds brands over time. From this understanding, some researchers note that Samsung and Apple share similar business strategies while others note that the two companies have different business strategies. Therefore, Samsung undertakes its operations in the most transparent manner and through the right moral compass; the company hopes to entrench its operations on the right ethical foundation (Henny, 2003). Since the death of Apple’s founder, Steve Jobs, the company has embarked on an ambitious plan to change the company’s strategies to meet the new business challenges and opportunities of 2012. However, as explained in earlier sections of this study, some of these companies have a working relationship with Samsung. "Comparative Study of Business Strategy for Apple and Samsung." Apple’s marketing strategy has historically been focused on appealing to high-end customers. If Apple doesn’t file a suit, then Samsung’s dominant strategy is to, of course, file a suit. Samsung and Apple however share the belief that the production of futuristic and innovative products is the key to future company survival. One such reason is the market size for the television market and the potential for premium pricing as a result (VAR, 2005). To establish the validity of the research information obtained, the member check technique will be adopted. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share.. Research and Development – The foundation of Samsung has always been on Innovative … Samsung vs Apple Strategy Comparisons Essay Sample. 3- The … The latter may include the use of new technology, employment of competent and highly trained personnel (among others). Jobs stressed on cultivating employee excellence by starting a fellow program where outstanding employees were rewarded for their performance. The database is updated daily, so anyone can easily find a relevant essay example. The biggest limitation to this study rests on the nature of the research methodology. The belief that Samsung will stand to remain competitive in the future is also expressed by Mallin (2011) who explains that, prior to Samsung’s entry into the technological market, US, Europe and Japan had dominated this market. However, since 2010, Samsung’s share of the smartphone market zoomed to 31% past Apple’s 15%. Another competitive advantage for Samsung is to combine strategies of both Japanese and American. Now, regardless of which continent one hails from, it is virtually impossible to miss a Samsung brand in the stores. The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). During the same event, Samsung also hosted an event dubbed “national days” that highlighted the national cultures of different countries that participated in the sports. Apple’s success has however been associated with Steve job’s input and managerial practices. From Apple’s high-end market strategy, the company has earned a reputation for producing quality goods at high prices. However, Cook’s business strategies are in sharp contrast to Steve Job’s business ideals, which mainly centered on instincts. In fact, the company withdrew its products from specific low-end retail stores much as Wal-Mart and target to higher-end retail stores like best buy and Circuit city (Henny, 2003, p. 4). In addition, contrary to popular ideology and business practice, Samsung remains vertically integrated and increasingly diversified as opposed to focusing on some of its main competencies. Furthermore, Chris (2008) explains that it is often difficult for managements to oversee all aspects of a business and still ensure that their competencies are working effectively. The following were the factors that influenced the students’/participants’ decision about the brand/model they brought: • Usage/performance of the phone to accomplish the needed tasks• The social status• Fear of loss (who brought the low-end/cheaper smartphones), Exhibit (TN)-II: Differences between Smartphone and Feature Phone, Exhibit (TN)-III: Competitive Dynamics of the Global Smartphone Industry, Exhibit (TN)-IV: Market Shares of Smartphone Vendors (in %), Exhibit (TN)-V: Apple’s Operating Margin 2013, Exhibit (TN)-VI: Apple Pay vs Android Pay/Samsung Pay. Primary research would however not contain this bias. The strong brand loyalty among Apple’s consumers has prompted different researchers to probe the profile of Apple’s consumers. What are the differences between smartphones and feature phones?2. Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. This relationship has seen the company sell its Apple iphone through its Chinese subsidiary (China Unicom) after Apple’s CEO visited the Asian country in 2011 (Mallin, 2011). To show the extent of Samsung’s success in the digital gadget market, Jason (2011) explains that, “Samsung has become the biggest maker of digital mobile phones using code division multiple access (CDMA) technology — and while it still lags No. Despite the above intrigues and questions, Deagon (2011) observes that, Samsung and Apple’s business strategies have been able to convey different ideas we hold of certain technological gadgets today. Other companies engaged in the same business like, Microsoft, Cisco, and IBM does not realize the same profits as the Korean company does. Some of the threats, which are evident in the business environment, may not be motivated by the competition but by the consumers. Samsung employees are required to produce excellent products and deliver quality services as part of the company’s goal of achieving excellence in the technological market. For instance, it should be understood that whatever action taken by a business is done within the confines of a strategy. Less than a decade ago, Samsung’s brands were perceived to be cheap and low quality, with some critics perceiving its products as “me too” products. One such aspect is the company’s supply chain strategy. More so, many researchers identify that both companies aim to establish a strong foothold on the American market as a launch pad for future product launches. In this study, the research information will be compared to the existing pool of research sources and any distinctions checked to report on the accuracy or validity of the findings. • Andrew S. Grove’s Segment Zero• Technology Life Cycles and ‘S’ Curve• The ingredients of a smartphone. Unlike Apple, Samsung is based in South Korea and has a sales network spanning over 60 countries across the globe (Henny, 2003). The ability for Apple to assimilate its activities in the global map is also another hindrance to the company’s expansion plans because the company does not have a good record of assimilating its activities into others. For instance, recent years have seen a rapid decrease in the price of television sets and DVD players. Samsung’s Strengths – Internal Strategic Factors. Recently, the company’s CEO stated that if the company exits the manufacturing industry, it is going to lose (Mallin, 2011, p. 5). Please send an e-mail to. Consumers and different specialists therefore acknowledge Samsung’s unique input in the design aspect of its products. By the end of 2011, Samsung galaxy SII sales surpassed that of Apple’s iPhone and won the “phone of the year award” . 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